Everywhere you turn, does the word ‘digital marketing’ just keep coming at you? It will because digital marketing ( Digital Seva/social media/SEO ) is the new ‘it’ factor that is transforming businesses and peoples’ lives all around the world.
This popularity can be explained by the enormous impact the said field is having in almost every sphere of life.
Let’s take you back to the past from where it all began…
History of digital marketing
The answer to when it all began varies from person to person. One school of thought states that digital marketing began when the radio was invented. Thus, that makes Guglielmo Marconi the founder of digital marketing. Others say that it all began when the first email was sent by Ray Tomlinson to himself.
Without accepting these ambiguous answers, let us assume that digital marketing began when the search engines came into existence. This makes the 1990s the time when digital marketing was actually born.
The first search engine was called Archie. Archie indexed FTP websites. It was not as complex as today’s search engines.
In 1994 Yahoo was born and 3 years after that Google came into existence. This was the same time around which website owners thought of doing search engine optimization.
The year 2000 saw the emergence of many internet companies. Most of them failed. They acted as examples of how not to start a business on the internet. Another big event happened in 2000. Google had launched AdWords.
User-generated content, dynamic content, and social media later constituted the Web 2.0.
Other important events that marked the beginning of the digital era were:
- The birth of YouTube in the year 2005.
- Amazon’s sales touched $10 billion.
- From 2014, mobile usage became far greater than desktop usage.
- And the latest event is the emergence of AMP ( Accelerated Mobile Pages)
Digital Marketing in the modern-day
Digital marketing has evolved to a great extent in the modern-day. Today, businesses can’t think of achieving their sales targets without involving digital marketing strategies.
Why digital marketing has such a huge impact?
- Digital marketing has simplified marketing.
- It has reduced the cost of marketing and advertising to one fourth.
- Fine audience targeting has been made possible by digital marketing.
- Digital marketing provides measurable results.
- The results are fast and marketing strategies can be immediately implemented.
- The reach of business has widened due to digital marketing.
It is needless to say that modern-day businesses will fail in the steep competition if they are falling behind in utilizing digital marketing. Having just a brick and mortar shop is no longer sufficient to attract the target customers. The target customers of businesses are online and therefore, businesses are shifting their focus to online mediums.
Different digital marketing strategies that modern businesses are utilizing:
- Social Media Marketing
With the advent of the internet and mobile devices, most people spend their time online-that too mostly on social media sites. Businesses recognized this and they are shifting their focus from print and T.V. to these platforms.
There was a time when Facebook, Twitter, Instagram, Snapchat and others were solely used for sharing personal thoughts and connecting with people. Now, the domain of social media has been invaded by brands that are competing with each other for people’s attention. Social media ads and blog post sharing by a brand’s business page are all but an example of social media marketing.
- Google Ads
Have you noticed that when you search something on Google, the top search results and some bottom search results have ‘Ad’ written on them?
These ads are to a great extent similar to organic results. They just have this very subtle distinction of ‘Ad’ written on them in small font size. These are Google ads.
If you haven’t noticed them yet try to observe them in your next Google search.
Companies, big or small pay Google to advertise their website, products, services, and videos. When people search for something similar to the product or services offered by a certain advertiser, people get ads on their search results.
There are a variety of different ad formats utilized by businesses. Search, Display, and YouTube ads are some of the types of Google ads.
- Article Marketing
Article marketing is a widely used marketing tactic. Article posting achieves two important goals for a brand. First, it helps the brand to educate customers about their products. Second, it allows the gentle persuasion of the customers to buy a product.
It presents a win-win situation for both brands and customers as both takeaway something valuable from article marketing. Article marketing is also being done in full swing as it plays a major role in improving the ranking of a website in search engines.
- Affiliate Marketing
Affiliate marketing provides just another avenue for businesses to drive their sales. Companies are no longer partaking in driving their sales alone, now they are also involving content creators to persuade people to buy their products.
This results in the formation of a symbiotic relationship between the advertisers and the content creators. The advertisers can sell more of their products, whereas creators can earn a percentage of the sale made through commission.
Search Engine Optimization is a long term process. However, this fact is not deterring companies from choosing SEO to widen their reach and improve rankings.
Search Engine Optimization is being heavily opted by businesses for their website. The benefit they are getting out of it is ranking better which enables them to attract more customers.
- Video Marketing
Since the plain old text is getting surpassed by video content in catching more eyeballs. Brands are shifting their attention to video content. The result is awesome and attractive videos that do not tire to continuously amuse the audience.
Video marketing is successful in grabbing attention, raising awareness about the brand, and driving more sales. This makes for an interesting way to interact and form a two-way connection with the customers.
- Influencer Marketing
Influencer marketing is a new concept that has just emerged into the scene recently. The success rate of social media sites along with YouTube has played a great role in carving out this new marketing tactic. The popularity of some people with their audience has given rise to the notion of influencer marketing.
In this type of digital marketing strategy, brands and influencers work in collaboration. While brands utilize the expertise and popularity of the influencer to sell their products, influencers derive good commissions to promote the products and services of the brand.
I hope you got an overview of what digital marketing is and how it has evolved in the modern world. If you are interested to learn more about digital marketing you can follow edgythink.com for the latest insights on digital marketing.